The new Monster 696 and 796 are available in an amzing 13 different colors comes in traditional Ducati red, new arctic white silk or diamond black silk with all three colours against a red Trellis frame and black wheels, which feature a new red flash around 60° of the rim side, creating a red stripe at speed. Monster Art extends the 3 standard colours to 13 with the new collection, ‘Logomania’.
Urban Icon
Further aesthetic enhancements come from the footrest hangers finished in matte black to match the rear sub-frame and single-sided swingarm, new Ducati logo on the front mudguard and the Tricolore displayed proudly on the single-seat cover and fuel tank.
The Monster family introduces the 796, an exciting addition to the line-up that combines the user-friendliness of the 696 with the sports character of the 1100. Delivering 87hp (64kW), a dry weight of just 167kg (368lb) and optional ABS, the stylish new Monster 696 and 796, 13 different colors returns the magic of mid-range to the Monster family.
With the brand new Desmodue 796 engine at the heart of the machine, a single-sided swingarm and revised ergonomics, the Monster 696 and 796, 13 different colors perfectly balances lifestyle performance with everyday functionality to enhance the original Monster spirit.
Dressed in Ducati red, arctic white silk or diamond black silk with a bright red Trellis frame, the Monster 696 and 796, 13 different colors can be further personalised with an additional 10 colour schemes available in
‘Logomania' the innovative Monster Art program.
The Monster 696 and 796, 13 different colors opens a new road to the world of Ducati Monster and becomes the ‘urban icon' of hand-built Italian naked motorcycles.
Monster ART
‘Logomania’ is the second collection of the innovative Monster Art project and a stunning tribute to famous Ducati logos and colour schemes that span more than 50 years of authentic brand heritage.
Changing the colour and character of any model in the current Monster line-up in just 10 minutes, is the genius of the Monster Art program and a feature that passionately supports the Monster culture of customisation.
Consisting of tank panels, micro-bikini fairing, single-seat cover and front mudguard, the kits have now become a modern canvas in the world of motorcycle art and a unique method of Monster personalisation.
Monster Story
In 1992 Ducati unveiled a new prototype that was to become an icon. Ducati’s creation awed the crowds and the world’s media of that year’s Cologne International Motorcycle show. The 900 Monster was a motorcycle that created a truly new niche – dramatically styled, minimalist in stature yet bristling with innovative engineering solutions.
The Monster’s radical styling has also provided the inspiration for an entire after-market sector specialising in hot-rod parts for this legendary machine. For this reason, rarely do you see two Monsters the same. This radical and refreshing design departure also influenced other manufacturers but, as the old adage states: imitation is the highest form of flattery…
The Monster is characterised by a long and successful history, by its introduction during the years of numerous cylinders and uncountable colour options, but above all by a constant technological evolution that this year brings us to the birth of two new versions: the Monster 696, Monster 696 and 796, 13 different colors and the Monster 1100, representative of a new era of Monster.
Less is Monster
The 'less-is-more' philosophy behind all Monsters underlines Ducati's never-ending pursuit of genuinely compact, high performance motorcycles, but these new models have succeeded in being even more 'pared down' than their predecessors.
Every single component has been redesigned and redeveloped so now more than ever, form follows function. With any details detracting from the Monster concept being eliminated, 'less-is-more' also means 'less-is-Monster'. Less weight plus more torque equals fun-filled riding.
